Tag | Value |
---|---|
file | Inferential_Statistics_vufsw-t-test-1326-en_vufsw-t-test-1326-en |
name | vufsw-t-test-1326-en |
section | inferential statistics/parametric techniques/t-test |
type | schoice |
solution | TRUE, FALSE, FALSE, FALSE |
Type | interpreting output |
Program | NA |
Language | English |
Level | statistical thinking |
In an experiment on the effect of food marketing on purchase intentions (Laura Sjardin, Josephine Ruijs, Nora Michon and Lianne van der Poel, 2017), 182 respondents were given a picture on Instagram of a healthy “juice” (fruit juice). The respondents were randomly divided into two groups: half were shown a photo of the juice that had 28 likes; the other half a photo of a juice that had 106,613 likes. Then the respondents had to indicate to what extent to what extent they would intend to buy the juice (“buyinginterest”: a higher score means a higher buying intention). The question was whether the showing a juice with many likes leads to a higher buying intention than a juice with few likes.
28 likes: 106,613 likes:
Below are the results of an independent t-test.
From the results of the analysis, we can see that…